A STUDY ON MOTIVATIONAL FACTORS TOWARDS WOMEN ENTREPRENEUR WITH SPECIAL REFERNECE TO COIMBATORE CITY

A STUDY ON MOTIVATIONAL FACTORS TOWARDS WOMEN ENTREPRENEUR WITH SPECIAL REFERNECE TO COIMBATORE CITY

Dr. D. Sivasakthi , M.Com., M.B.A., M.Phil., Ph.D.

Professor, Department of Commerce with Professional Accounting, Dr.N.G.P Arts and Science College, Coimbatore – 641048.

S. Hari Priya

III.B.Com (PA), Department of Commerce with Professional Accounting, Dr.N.G.P Arts and Science College, Coimbatore – 641048.

ABSTRACT

This study is about analysing Motivational Factors of Women Entrepreneur. This will help out to know about the development of themselves to be in the self-help group in future period of time. The study will give an idea about analysing the overview of women on self-help group. The appropriate leadership styles encourage employees to develop objectives and goals in their positions, work towards those goals and help employees maintain that motivation throughout the course of their time at the organization. The study find out the crucial push and pull factors for women entrepreneurs and Motivation factors .The goal is countries should support the Entrepreneurial development opportunities of the women and provide better environment for their participation.