A Study on the Integration of Digital Technologies and Strategic HR Practices to Manage and Develop the Workforce in Alignment with the Evolving Digital Landscape
Mr. Reddy Sarveswara Reddy*, Mrs. Dara Maria Sudha**,
Dr. Kamma Ramanjaneyulu***, Mr. Ravi Rachapudy****
*Associate Professor, Dr.K V Subba Reddy School of Business Management, Email Id: saryumba@gmail.com.
*Associate Professor, Ashoka women’s Engineering College (Autonomous), Kurnool, AP, and Email Id: daramariasudha@gmail.com.
***Associate Professor & Principal in charge, Dr.K V Subba Reddy Institute of Management, Kurnool, AP, Email Id: ramulatha.mba@gmail.com.
****Associate Professor & Vice Principal, Dr. K V Subba Reddy School of Business Management, Email Id: ravirachapudy9@gmail.com.
ABSTRACT
This study explores the integration of digital technologies and strategic human resource (HR) practices to manage and develop the workforce in alignment with the evolving digital landscape. As organizations increasingly adopt digital transformation initiatives, HR functions must adapt to leverage technological advancements for enhanced efficiency and effectiveness. The research investigates key areas such as automation, artificial intelligence (AI), cloud-based HR systems, and people analytics, examining their impact on traditional HR processes including recruitment, on boarding, performance evaluation, and employee development.
Furthermore, the study delves into the importance of fostering a digital-ready workforce through continuous up skilling and deskilling initiatives, creating a culture of innovation, and implementing personalized employee experiences. The role of data-driven decision-making in strategic HR planning is highlighted, showcasing how predictive analytics can forecast workforce needs and identify skill gaps.
The findings underscore the need for agile workforce management and the development of future-ready leadership to navigate the complexities of digital transformation. By embracing digital HR strategies, organizations can not only improve operational efficiency but also enhance employee engagement, satisfaction, and overall organizational performance.
This study provides a comprehensive framework for HR professionals to strategically integrate digital technologies, ensuring their organizations remain competitive and adaptable in the rapidly changing digital era.
Key words: Digital Transformation, Strategic Human Resource Planning, Workforce Development, Technological Integration in HR & Innovative HR Practices.
