AIRLINE PRICING: HOW AIRLINES USE PRICING STRATGEIES
Lilender Shivani
Student Of BBA in Aviation Management, School of Business Galgotias University
Abstract - Airline pricing strategies play a pivotal role in the aviation industry's revenue management. This abstract explores the intricate mechanisms behind airline pricing, delving into the fundamental principles, factors, and techniques utilized by airlines to set fares. Drawing from a combination of academic research, industry reports, and real-world examples, this abstract provides a concise overview of the dynamic landscape of airline pricing. The abstract begins by elucidating the core objectives of airline pricing strategies, emphasizing the dual goals of maximizing revenue and optimizing capacity utilization. It then delineates the key determinants that shape pricing decisions, including demand forecasting, market segmentation, competition analysis, cost considerations, and consumer behavior. Furthermore, the abstract elucidates various pricing tactics employed by airlines, such as dynamic pricing, yield management, fare differentiation, and ancillary revenue generation. It examines how advanced analytics and revenue management systems enable airlines to dynamically adjust fares in response to fluctuating demand patterns, market conditions, and competitor actions. Moreover, the abstract explores the role of distribution channels in airline pricing, highlighting the importance of direct bookings, online travel agencies (OTAs), global distribution systems (GDS), and partnerships with intermediaries. It also discusses the emergence of personalized pricing strategies, leveraging big data analytics and machine learning algorithms to tailor fares based on individual preferences and purchasing behavior. Additionally, the abstract touches upon the regulatory frameworks and ethical considerations surrounding airline pricing practices, including transparency, fairness, and consumer protection. It underscores the need for airlines to strike a balance between revenue optimization and customer satisfaction, fostering trust and loyalty among passengers. In conclusion, this abstract offer valuable insights into the complex ecosystem of airline pricing strategies, shedding light on the multifaceted interplay between market dynamics, technological advancements, and business objectives. By understanding the underlying principles and tactics of airline pricing, stakeholders can navigate the competitive landscape more effectively, driving sustainable growth and profitability in the aviation industry.
