An Exploratory Study on Role of Direct Selling Agent towards Bank and Customer with Specific Reference to Home Loan Services in Punjab

DSA (Direct Selling Agent) that agent who involves in the process of grants home loan from the bank or NBFC to the potential customer. DSA’s job outline is create leads, documentation, cross checking. This study explains role and responsibility of DSA towards bank and customers, awareness of DSA services of the different banks and NBFC among the potential customer, challenges faced by the customer for the approval of home loan and challenges faced by the DSA at the time of process home loan application. In this study the researcher has to implement both primary data and secondary data complete this paper. The primary data deals with raw data collected through questionnaire to the respondents related with their level of disbursement of housing loan. The secondary data consists of reports of existing customers from the banks and NBFC. Pass the housing loan by banks and NBFC provides a boost for the growth and development of house construction industries. Now a time lack of knowledge among individuals related with banking products of all types of banks at one time. In case home loan customer wants to take loan according to their requirements for example lower rate of interest, Type of banks, credit score for transparency and clarity of about loan terms. There are many problems discussed already in previous studies such as different cost of borrowing, collateral security, processing time, proof of income, documentation and margin money. These problems studied by the previous researcher described in the section of the literature review. In view of the above things, it is necessary to conduct a research study to fill these gaps that have been depicted as research problem. The respondents for this research who belong to upper class, middle class or lower-class groups and lived in Patiala city or zones of Patiala.