Consumer Preference Toward Buying Groceries from the Online E-Retail






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Consumer Preference Toward Buying Groceries from the Online E-Retail

Varun Saini, Raj Kumar, Himanshu Kumar

ABSTRACT

Shopping on the internet has been rising quickly, covering most of the significant area of marketing. Online grocery shopping has been famous of being a reasonably young but promising area of electronic commerce. Therefore, focus on the factors persuades e-consumer’s decision-making is an important key to modify optimal marketing strategy. OGS is particular due to the food aspects (quality, freshness and durability) as well as to the existing services and delivery situation of the online purchase process. . E-grocers have set up their personal systems to accept orders via the phone, which in can be self-determining business model. One can buy Indian grocery stuff online from people at the most reasonable prices. One can also avail intense discounts on your each buy from people thereby saving big sum. These studies discover consumer opinion towards online grocery stores.

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