Customer Relationship Management






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Customer Relationship Management

Tanusha L, Rakshitha Kiran P

PG Scholar Department of MCA,Dayananda Sagar College of Engineering, Bangalore

Assistant Professor Department of MCA,Dayananda Sagar College of Engineering, Bangalore

Abstract

In a rapidly evolving marketing landscape driven by technological advancements, the integration of modern technologies and the Internet into Customer Relationship Management (CRM) has become a crucial step for service organizations to achieve optimal response and create exceptional customer experiences. Therefore, this study aimed to shed light on the significance and discusses the impact and relationship between customer experience and electronic banking services (E-CRM). According to the results, E-CRM plays a significant role in defining a unique client experience. As a result, the report advises banks to use networks or digital platforms as efficient means to build sincere relationships with consumers and provide an exceptional customer experience.

Keywords: Management of Customer Relationships, Privacy and Security, and Communication

Complaint Handling, Customer Experience.

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