E-COMMERCE EMPOWERMENT: CATALYZING GROWTH IN SMALL BUSINESSES

E-COMMERCE EMPOWERMENT: CATALYZING GROWTH IN SMALL BUSINESSES

1Abhik Mathur,2Komal Mehta,3Prince Sharma,4Shubham Tiwari.5Rekha Prajapat

6Gopal Rohila

1,Assistant Professor St.Wilfred’s P.G College Jaipur

2,3,4,5,6 Students St.Wilfred’s PG College Jaipur

Abstract:

This paper delves into the transformative impact of e-commerce on small businesses, exploring how it serves as a catalyst for growth and empowerment. In an era of rapid technological advancement, e-commerce has emerged as a key driver for small enterprises, breaking down traditional barriers and unlocking new possibilities. The paper examines the ways in which e-commerce enables small businesses to overcome geographical constraints, achieve cost-efficiency and scalability, enhance customer engagement, access global markets, and integrate innovative technologies. By leveraging these advantages, small businesses can not only survive but thrive in the competitive business landscape. This abstract encapsulates the core themes and findings of the paper, shedding light on the pivotal role of e-commerce in empowering small businesses for sustained growth. Introduction: In the rapidly evolving landscape of business, the advent of e-commerce has emerged as a transformative force, particularly for small businesses. This paper explores the significant role that e-commerce plays in empowering and catalyzing growth in small enterprises. As technology continues to advance, leveraging digital platforms becomes imperative for businesses to thrive in a competitive market. Small businesses, in particular, stand to benefit greatly from the opportunities presented by e-commerce, unlocking new avenues for expansion, customer reach, and overall success.