Employee Engagement and Employee Branding on Organization’s Productivity: Review Report

Employee Engagement and Employee Branding on Organization's Productivity: Review Report

Pragya Srivastava1,
P.G.D.M Human Resources, Xavier Institute of Management and Entrepreneurship, XIME, Chennai, Tamil Nadu, India

Abstract:

The purpose of this study was to study the impact of Employer Branding and Employee Engagement via literature review. This study aimed to find the interpose the  impact of employee engagement between the relationships of employee engagement and employer branding and finding out the reasons for their performance of the employees and understanding their perception to join companies and retain in them. Employee engagement also known an “engine” in talent management, the drive draws its pliability from the impact of numerous external and internal environmental influences on an organization. Initiatives for strategic employee engagement help the organization's reputation and brand within its workforce. The present day take a look at offers conceptual basis as to the impact of enterprise emblem popularity and enterprise emblem delight on worker engagement which results in worker emblem loyalty behavior. This takes a look at offers empirical aid for generalizability of this relationship. The worker’s experience of delight and belongingness with their enterprise’s emblem/popularity, undoubtedly impact their attitude (engagement) and behavior (loyalty). When the worker feels delight in belonging to a emblem this has a fine social popularity; as such the ones personnel are motivated, engaged and constant to their enterprise’s emblem.

Keywords:
Employee Engagement, Employer Branding, Individual Performance, Organizational Performance, Corporate Strategies.