Evaluating the Impact of Digital Transformation on Operational Efficiency and Performance at Prakash Roadlines
Author 1: Anupam Vishwakarma
IV Sem MBA, RR Institute of Advanced Studies, RR Institutions
Bangalore University, Bangalore
Email ID: vanupam06@gmail.com
Author 2: Shruthi Murthy
Assistant Professor, RR Institute of Advanced Studies, RR Institutions
Bangalore University, Bangalore
Email ID: shruthimurthy71@gmail.com
ABSTRACT
The study "Evaluating the Impact of Digital Transformation on Operational Efficiency and Performance at Prakash Roadlines" delves into the significant contribution that digital transformation makes to improving performance and operational efficiency in the logistics industry. Leading logistics company Prakash Roadlines has implemented digital transformation projects to solve issues like expanding operational expenses, antiquated manual procedures, and evolving client demands. This study examines the degree to which these initiatives have enhanced resource management, streamlined workflows, and increased operational efficiency.
In order to find inefficiencies and put efficient solutions in place, the study highlights the usage of digital tools like fleet management systems, route optimization software, digital inventory management, and data analytics. Fuel economy, idle time, tracking capabilities, and logistical operations turnaround times have been significantly improved as a result of these systems. Notwithstanding these developments, the report finds that obstacles such departmental integration of digital systems, low staff skill with new tools, change aversion, and inadequate IT support still prevent digital transformation from reaching its full potential. As part of the research approach, organized surveys and interviews with management, staff, and other stakeholders are used to gather primary data. The operational, technical, and management viewpoints of Prakash Roadlines' digital transformation have been captured by combining quantitative data with qualitative observations. Respondents emphasize how digital tools have increased customer happiness, streamlined operations, and enhanced departmental communication.
