Fitconnect an all-in-one wellness app
Dr. Renuka s1 , Tejashwini R2, Rashmi3, V A Monica4,R Thilak Raj5, Goutham T6, Sandeep C G7,S Shashank8 , Vivek J9
1 Assistant Professor. Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be
University), Bangalore, India 560009
2,3,4,5,6,7 MBA, Students of batch 2024-26, CMS Business School, JAIN (Deemed-to-be University), Bangalore India. 560009
Executive Summary
FitConnect is a mobile app which has the potential to transform the fitness and wellness sector by offering a holistic platform with an amalgamation of workout centers, fitness training, customized diet plans, and fitness products. It has the potential to address inconvenience in reaching quality fitness services, the absence of customized workout advice, and the inconvenience of juggling fitness regimes. FitConnect streamlines the process with features such as on-demand fitness programs, digital and in-gym coaching, effortless gym and wellness center reservations, community features, fitness monitoring, professional health advice, and a built-in marketplace for fitness apparel and exercise gear. Subscribers also have access to AI-generated personalized dietary plans, creating a whole fitness ecosystem.
FitConnect has several strategies for a long-term revenue stream, such as subscription plans, pay-per-session services, sponsorships from brands, targeted advertisements, and product sales. The business model includes social media marketing campaigns, influencer partnerships, corporate wellness programs, and referral incentives. The application offers a frictionless user experience with real-time facility availability, interactive communication facilities, and integrated secure payments.
FitConnect's business model incorporates membership subscription revenue, fee-based facility booking, in-app ads, premium offerings, and sales from its fitness product market. The monetization model is built around a free basic service, and a reasonably priced premium subscription offers users personalized coaching, dietary plans, and special product discounts. The strategy is focused on customer acquisition and business growth via strategic marketing initiatives and collaborations with fitness service operators and product suppliers.
Finally, FitConnect wants to help create a sustainable fitness ecosystem that supports fitness, inspires healthier living, and creates an active wellness community.
