From Minutes to Doorsteps: The Customer Choices Fueling India’s Quick Commerce






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From Minutes to Doorsteps: The Customer Choices Fueling India's Quick Commerce

Sushma

PES University, Bengaluru, Karnataka.

ABSTRACT

Quick commerce is a rapidly developing pattern in India, offering customers the comfort of shopping very close to home in 30 minutes or less. The quick changes in the business landscape have led to a move away from traditional online ordering and toward a more efficient and helpful shopping experience. The organization of dark stores, which select, press, and ship orders with consistency and efficiency, is what makes this oddity so fascinating. However, the Quick Commerce disruption also poses challenges, such as organizing a collection of boring stores, supervising a fleet of delivery drivers, and maintaining seriousness. Urban complexities such as traffic jams and sprawling cityscapes can pose challenges to meeting prompt transportation promises. Addressing these challenges and concerns regarding government support and the working conditions of gig workers is critical to the practical growth and ethical advancement of this sector. The insights provided in this study can help businesses in quick commerce succeed in this dynamic market by enhancing the quality of their offerings.

Keywords: Quick Commmerce, Customer Preference, Segmentation, Cluster Analysis.

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