IMPACT OF BIG DATA ANALYTICS ON BUSINESS DECISION MAKING

Big Data Analytics results can play a major role in corporate decision-making allowing companies to achieve competitive advantage and make improved decisions. The study aims to investigate inhibitory and enabling factors that influence the effective implementation of Big Data (BD) and Big Data Analytics (BDA) for strategic decision-making purpose. The Big Datas are a phenomenon that is causing a progressively greater impact in different fields at aa global level finding a large diffusion in business realities, influencing accounting models, control approaches, decision-making processes related to strategic planning and marketing, operational processes and new product development Over the last 10 years most of the organizations use Big Data to improve their standards with respect to quality and cost. Big Data is a broad and mosaic set of unstructured and structured data which sizes over exabytes≈1016. A significant amount of digital data is created when the organizations converttheir data from analog to digital. The data keeps on increasing and petabytes of information are generated every year, which leads to complexity in handling data Over the last 10 years most of the organizations use Big Data to improve their standards with respect to quality and cost. Big Data is a broad and mosaic set of unstructured and structured data which sizes over exabytes≈1016. A significant amount of digital data is created when the organizations converttheir data from analog to digital. The data keeps on increasing and petabytes of information are generated every year, which leads to complexity in handling data Over the last 10 years most of the organizations use Big Data to improve their standards with respect to quality and cost. Big Data is a broad and mosaic set of unstructured and structured data which sizes over exabytes≈1016. A significant amount of digital data is created when the organizations converttheir data from analog to digital. The data keeps on increasing and petabytes of information are generated every year, which leads to complexity in handling data Over the last 10 years most of the organizations use Big Data to improve their standards with respect to quality and cost. Big Data is a broad and mosaic set of unstructured and structured data which sizes over exabytes≈1016.significant amount of digital data is created when the organizations convert their data from analogy to digital. The data keeps on increasing and petabytes of information are generated every year, which leads to complexity in handling data. There are many dynamic design challenges which lead to no comprehensive design strategy for Big Data. Many open sources and commercial data analysis tools are developed and are significant. Investments on Big Data have a steep hike year by year, which is a good sign in the perspective of business intelligence and decision-making capabilities of the organizations