- Download 280
- File Size 1.02 MB
- File Count 1
- Create Date 03/04/2022
- Last Updated 03/04/2022
IMPACT OF BIG DATA ANALYTICS ON BUSINESS DECISION MAKING
Yedhukrishnan M Pillai Guide: Asst. Prof. Gauri Ansurkar
Keraleeya Samajam’s Model College, Khambalpada Road, Thakurli, Dombivli (East), Kanchangaon,
Maharashtra
ABSTRACT
Big Data Analytics results can play a major role in corporate decision-making allowing companies to achieve competitive advantage and make improved decisions. The study aims to investigate inhibitory and enabling factors that influence the effective implementation of Big Data (BD) and Big Data Analytics (BDA) for strategic decision-making purpose. The Big Datas are a phenomenon that is causing a progressively greater impact in different fields at aa global level finding a large diffusion in business realities, influencing accounting
models, control approaches, decision-making processes related to strategic planning and marketing,
operational processes and new product development
Over the last 10 years most of the organizations use Big Data to improve
their standards with respect to quality and cost. Big Data is a broad and mosaic set
of unstructured and structured data which sizes over exabytes≈1016. A significant
amount of digital data is created when the organizations converttheir data from analog
to digital. The data keeps on increasing and petabytes of information are generated
every year, which leads to complexity in handling data
Over the last 10 years most of the organizations use Big Data to improve
their standards with respect to quality and cost. Big Data is a broad and mosaic set
of unstructured and structured data which sizes over exabytes≈1016. A significant
amount of digital data is created when the organizations converttheir data from analog
to digital. The data keeps on increasing and petabytes of information are generated
every year, which leads to complexity in handling data
Over the last 10 years most of the organizations use Big Data to improve
their standards with respect to quality and cost. Big Data is a broad and mosaic set
of unstructured and structured data which sizes over exabytes≈1016. A significant
amount of digital data is created when the organizations converttheir data from analog
to digital. The data keeps on increasing and petabytes of information are generated
every year, which leads to complexity in handling data
Over the last 10 years most of the organizations use Big Data to improve
their standards with respect to quality and cost. Big Data is a broad and mosaic set of unstructured and structured data which sizes over exabytes≈1016.significant amount of digital data is created when the organizations convert their data from analogy to digital. The data keeps on increasing and petabytes of information are generated every year, which leads to complexity in handling data. There are many dynamic design challenges which lead to no comprehensive design strategy for Big Data. Many open sources and commercial data analysis tools are developed and are significant. Investments on Big Data have a steep hike year by year, which is a good sign in the perspective of business intelligence and decision-making capabilities of the organizations
INDEX TERM : Analytics, tools, technology, software, Data logging
