IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR

^{¹MITTHU KUMAR, ²DR. MONIKA MAKHIJA}

Galgotias University, School of Business, Greater Noida

Abstract

The impacts of online entertainment promoting on buyer conduct were explored. Five goals were expected, Namely: investigating the set of experiences and latest things of virtual entertainment showcasing; deciding effects Marketing via online entertainment about buyer perspectives; to decide the effect of web-based entertainment promoting Consumer purchasing aims; to explain the effect of web-based entertainment advertising on shopper repurchase Decisions and giving proposals to advertisers on the most proficient method to utilize web-based entertainment advertising To build their deals execution. The fundamental information was utilized d, as well as the two business elements working inside Finland was designated, specifically: Lidl and IKEA. Six members were designated and reached Through talks. Information were broke down utilizing content examination, quality strategy.

The motivation behind this paper is to thoroughly concentrate on the job of the correspondence stage in shopper dynamic cycles. A quantitative review examines the degree to which discernments change using a web-based entertainment stage. Clients' view of items and the board are as of now bit by bit disappointed by untouchables in cutting edge positions, which has prompted ends in the restricted space. Electronic correspondence destinations draw in with buyers, as sponsors will be unable to control the article, time, or copy of online discussions between customers. The outcomes show that the utilization of a web-based entertainment stage impacts buyer fulfillment in the data search and

other testing classifications, with expanding fulfillment as the purchaser pushes ahead with the interaction prompting a last buy choice and post-buy assessment.

Keywords:-Social media ,Media marketing, Consumer purchasing, Purchasing decisions, Marketing consumer