Investigating Sustainable Business Models in Indian Consumer Internet Start-Ups
Amit Bhati
Under The Guidance of Asst. Prof. Sandeep Sharma
Master Of Business Administration
PREFACE
The Indian consumer internet industry has shown remarkable growth in recent years, mostly driven by the expansion of the digital ecosystem, evolving consumer preferences, and advancements in technology. This phenomenon has not only altered the way firms operate, but it has also emphasized the importance of sustainability in achieving long-term profitability and creating a beneficial influence on society. "Investigating Sustainable Business Models in Indian Consumer Internet Start-ups" examines the progress of sustainable entrepreneurship in the rapidly evolving business of Indian consumer internet start-ups.
This study examines the adoption of sustainable business strategies by Indian consumer internet start-ups and analyzes the hurdles and opportunities they encounter. The objective is to analyze the factors that drive the integration of sustainability into corporate activities and the strategies employed to navigate the complexities of the online marketplace while addressing social and environmental concerns. This study aims to contribute to academic discussions and provide practical knowledge for investors, entrepreneurs, lawmakers, and other individuals involved in the topic through a comprehensive evaluation.
This study employs a comprehensive strategy that incorporates perspectives from several fields such as environmental science, social entrepreneurship, corporate management, and technology innovation. It applies a rigorous methodology that involves both qualitative and quantitative analysis. This analysis examines trends, patterns, and exemplary strategies that reveal the intersection of sustainability and entrepreneurship in the context of India.Moreover, it acknowledges the variety of the consumer internet ecosystem, encompassing several businesses such as social media, financial technology, healthcare, e- commerce, and education.
It is imperative that we acknowledge the challenges and intricacies associated with conducting research in a rapidly evolving topic as we embark on this examination. The primary objective of this study's findings is to stimulate discourse, promote proactive measures, and inspire contemplation towards the establishment of a more comprehensive and enduring digital economy in India, rather than providing definitive solutions.
