Marketing Cues in Industry 5.0: Journey to Hyper Personalization

Marketing Cues in Industry 5.0: Journey to Hyper Personalization

1.      Nimisha Rai [Research scholar, Department of Commerce & Business Administration, University of Allahabad, Prayagraj]

            E-mail id-   nimisharai107@gmail.com

2.      Dr. Akhilesh Chandra Pandey [Assistant Professor, Department of Commerce & Business Administration, University of Allahabad, Prayagraj]

           E-mail id - acpmanagement70@gmail.com

ABSTRACT

The industrial landscape is in the midst of a transformation from Industry 4.0 to Industry 5.0, characterized by technological advancements, increased automation, and a greater reliance on data-driven decision-making. Industry 5.0 has a profound impact on marketing by introducing a new era of hyper-personalization and leveraging advanced technologies to enhance consumer engagement: reshaping marketing and consumer engagement strategies.

Following a descriptive research methodology, the paper presents a comprehensive assessment of the changing role of marketing cues as it adapts to this shifting landscape. It investigates the transformation of marketing strategies in terms of cues, from traditional times to the emerging trend of hyper-personalization, which accompanies the transition to Industry 5.0.

Secondary data from academic journals, scholarly articles, research papers, and industry reports are used in obtaining insights how marketing cues have adapted and their implications within the context of Industry 5. The study concludes that Industry 5.0 has brought about a revolution in marketing by seamlessly integrating technologies like artificial intelligence (AI), the Internet of Things (IoT), big data and real time technologies and many more. The extensive aim is to create an intelligent, interconnected system where machines and devices communicate and collaborate throughout the marketing process.

Keywords; Industry 5.0, Hyper- Personalisation, Marketing Cues,