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Marketing of life insurance Products in Rural Telangana – A Study of LIC
Marketing of life insurance Products in Rural Telangana – A Study of LIC
*Mr. A. NARAYANA
Lecturer in Commerce,
SRR.Govt. Arts & Science College, Karimnagar
**Prof. K. RAJI REDDY
Department of Commerce and Business Management
Kakatiya University, Warangal
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Abstract
The services marketing strategy should be centred on the key concept that customer happiness or satisfaction is the significant objective. It is outlined in the text that services marketing strategy always combines product development, promotion, distribution, pricing, relationship management and other factors, identifying the organisations marketing objectives and also elucidation of how they will be achieved, preferably within a stated timeframe. Recruiting the right staff and training them suitably in the delivery of their service is fundamental, if, the organization wants to obtain a form of competitive advantage. The employees should have the appropriate interpersonal knowledge, skills, aptitude and service knowledge to provide the service that consumers are paying for. An efficient process is also considered as an important element to the systems used to assist the organization in delivering the service qualitatively. In this connection, there is need to study the marketing strategies followed by Life Insurance Corporation in rural India. This paper analyse the demographic profile of the select rural life insurance policy holder and analyse the select policy holders opinion on marketing strategies implemented in the rural India.
Key Words: Life Insurance, Marketing Strategies and Rural India.
