Online Shopping is a Recent Phenomenon in the Field of E-Business
Himanshu Kashyap, Akash Gupta
Under the guidance of Dr. Tej Singh, Associate professor
MBA in Fanancial Management
School of Finance & Commerce
Galgotias University
CHAPTER 1
INTRODUCTION
"Imagine a world where you can browse through endless aisles of products, explore vibrant marketplaces from the comfort of your couch, and have your favourite items delivered to your doorstep with just a few clicks. Welcome to the captivating realm of online shopping, where convenience meets endless possibilities, and the thrill of discovery awaits at every virtual turn."
Online shopping, also known as e-commerce, refers to the process of purchasing goods and services over the internet. It has revolutionized the way people shop, offering convenience, flexibility, and access to a vast array of products from the comfort of their homes. Through online shopping platforms, consumers can browse through various items, compare prices, read reviews, and make secure transactions using electronic payment methods. With the advent of mobile technology, online shopping has become even more accessible, allowing users to shop anytime and anywhere with just a few taps on their smartphones or other internet-enabled devices. Major benefits of online shopping include convenience, a wide selection of products, competitive pricing, and the ability to shop from global retailers without geographical constraints. However, challenges such as security concerns, delivery issues, and the inability to physically inspect products before purchase remain pertinent for some consumers. Overall, online shopping continues to grow in popularity, shaping the modern retail landscape and transforming the way people fulfil their purchasing needs.
Online shopping, a cornerstone of modern retail, has transformed the way consumers interact with products and services across the globe. This digital form of commerce enables individuals to purchase goods and services from the comfort of their homes using a computer or mobile device. What began as a niche convenience has burgeoned into a mainstream method of transaction, driven by advances in internet technology, secure payment systems, and the proliferation of e-commerce platforms.
