Retail banking in India: A comprehensive study

Retail banking in India has undergone a significant transformation over the past few decades, driven by technological advancements, regulatory changes, and evolving customer expectations. This research provides a detailed analysis of the Indian retail banking sector, examining its growth, challenges. The research explores key aspects such as the role of digital banking, financial inclusion, regulatory frameworks, and competition etc. The rapid adoption of fintech solutions, mobile banking, and AI-driven services has evolved customer experience, making banking more accessible and efficient. However, this retail sector also faces challenges, including cybersecurity threats, and the need for continuous innovation. Additionally, it evaluates consumer behavior, service quality, and new upcoming trends. The suggestions are meant that while retail banking in India has been proposed for continues growth of banks. Banks must focus on digital transformation, customer-focused strategies, and regulatory policy to remain competitive. The study concludes that a blend of technology, policy support will be essential for the sustainable development of retail banking in India.