Sustainable & Reusable Packaging Solutions for E-Commerce

“Sustainable & Reusable Packaging Solutions for E-Commerce”

Dr. Gayathri R 1, Maahi Pal 2, Naresh D Choudhary 3, Rajshree 4, Alakh Kulshrestha 5, Manasa.R 6, Nikshith G S 7.

1 Professor. CMS Business School, JAIN (Deemed-to-be University), Bangalore, India. 560009

2,3,4,5,6,7 MBA, 2024-26, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bangalore India. 560009

ABSTRACT

The increasing environmental degradation caused by non-biodegradable packaging waste has compelled industries and consumers to seek sustainable alternatives. This research investigates the current awareness, attitudes, and behavior of consumers toward sustainable packaging in the Indian context. With environmental sustainability gaining momentum globally, the shift toward eco-friendly packaging is not only a necessity but also an opportunity for businesses to align with consumer expectations and regulatory standards.

The study adopts a quantitative research methodology, using a structured questionnaire circulated via Google Forms to gather primary data. Responses were collected from over 50 individuals across diverse age groups, educational backgrounds, and income levels. The analysis reveals a high level of awareness among consumers about the harmful effects of plastic packaging on the environment. A majority of respondents showed a positive inclination towards purchasing products with sustainable packaging, particularly if such options were affordable and easily accessible.

Key findings highlight a gap between consumer intention and actual behavior, largely influenced by price sensitivity, limited market availability of sustainable packaging, and insufficient knowledge about eco-friendly materials. Interestingly, younger demographics exhibited stronger preferences and readiness to adapt to sustainable alternatives, emphasizing the role of education and social awareness in influencing consumer behavior.

The research further explores industry implications, suggesting that companies adopting sustainable packaging not only contribute to environmental conservation but also enhance their brand image and consumer trust. Policymakers are encouraged to incentivize businesses and educate consumers to promote a circular economy.

Overall, the paper concludes that while consumer support for sustainable packaging is growing, achieving mass adoption will require collaborative efforts among manufacturers, policymakers, and consumers. Enhanced awareness, affordability, and accessibility of sustainable options remain crucial to fostering long-term behavioural change.

Sustainable & Reusable Packaging Solutions for E-Commerce

Sustainable & Reusable Packaging Solutions for E-Commerce