The Role of AR And VR Integration in Elevating the E-Commerce Experience

The Role of AR And VR Integration in Elevating the E-Commerce Experience

Anuj#1, Saloni Manhas#2

Department of Computer Applications

Chandigarh School of Business, Jhanjeri (Mohali)

Chandigarh Group of Colleges,Jhanjeri(Mohali)

mandernaanuj2001@gmail.com#1, Salonithakur786@gmail.com#2

Abstract - Virtual reality (VR) and augmented reality (AR) technology integration with e-commerce platforms has become a disruptive force that is changing how customers engage with businesses and items online. In order to clarify the critical role these immersive technologies play in improving the digital purchasing experience, this article examines the dynamic interaction between AR/VR and e-commerce. This study highlights the numerous advantages of integrating AR and VR in e-commerce environments through a thorough examination of current trends, case studies, and technology developments. Augmented reality (AR) and virtual reality (VR) empower individuals to make better educated and confident purchasing decisions by providing virtual product try-ons, interactive product demos, personalized shopping trips, and a reduction in purchase uncertainty. Additionally, this study looks at the difficulties and roadblocks preventing wider adoption, such as the complexity of the technology, financial concerns, and user experience issues. By examining these intricacies, we are able to provide businesses looking to use AR/VR capabilities to increase customer engagement, improve conversion rates, and set themselves apart in the crowded e-commerce market with useful insights and strategic recommendations. Anticipating further advancements and development in AR/VR e-commerce technologies, we believe that these developments will usher in a new era of immersive, engaging online purchasing.

Keywords – augmented reality, virtual reality, e-commerce, customer engagement, online shopping experience