Understanding the Perception of Millennials on Digital Detoxification in Tourism

Understanding the Perception of Millennials on Digital Detoxification in Tourism

Leslie Yaw Aidoo, Ricky Kumar, Muhammad Saqib

Guide: Dr. Aayushi Singh

MASTERS IN BUSINESS ADMINISTRATION

(Product management & marketing)

LOVELY PROFESSIONAL UNIVERSITY

PHAGWARA, PUNJAB

Abstract

Millennials are prone to technological stress, anxiety, and insecurity because they were raised in a technologically advanced world. Digital detox tourism has become more popular because of people's dependence on technology, disconnecting from it in order to re-establish a connection with their environment and oneself. This study investigates the ways in which millennials' perceptions of digital detox tourism are influenced by elements such as technostress, overload, and insecurity. A new vacation trend called "digital detoxification tourism" is becoming popular among millennials who want to take a break from their continual connection. This study investigates the variables affecting millennials' opinions about travel related to digital detoxification. Data was gathered through a survey from 500 millennials, aged 18 to 35, using a quantitative technique. The survey found a number of important variables influencing millennials' opinions, such as individual attitudes towards technology, beliefs about the advantages of digital detoxification, social influences, and previous travel experiences. The study found that several important variables, including as individual attitudes towards technology, the perceived advantages of digital purification, social influences, and prior travel, significantly influenced millennials' experiences.

Keywords: Millennials, digital detoxification tourism, perceptions, social media, authentic experiences, mental health, peer influence, family influence, thematic analysis.