DIGITAL BANKING ISSUES FACED BY THE ELDERLY AND THE OPTIMAL MEASURES TO RESOLVE THEM

DIGITAL BANKING ISSUES FACED BY THE ELDERLY AND THE OPTIMAL MEASURES TO RESOLVE THEM

Akash Ranjan*

*Student, Humanities and Management Science Department, Madan Mohan Malaviya University of Technology, Gorakhpur (India)

Dr. Priyanka Rai**

**Assistant Professor, Humanities and Management Science Department,

Madan Mohan Malaviya University of Technology, Gorakhpur (India)

ABSTRACT

Digital Banking has emerged to be of paramount importance. It plays a vital role in the Country's economy. This paper collectively portrays an evaluation of the experience that people have with Digital Banking tools and techniques. 150+ samples were collected from individuals to analyse the needs and challenges that this group of users faces when using the tools and techniques of Digital Banking. The study involved 25 questions to be answered by the target audience, and the results have been based on the careful evaluation of the same. Our results further indicate that the prime reason for not using these services stands out to be the fear of fraud amongst the elders, followed by the poor User Interface of the Applications. Our quality findings have shown that seniors face problems in digital banking. Based on that, assumptions, suggestions and recommendations were given.