To Examine the Key Factors that Contributes to Customers Switching Towards Other Brand

To Examine the Key Factors that Contributes to Customers Switching Towards Other Brand

Pradeep,

Asst.Professor, MBA Dept. AIEMS college

Abstract

Brand switching is the major challenge faced by marketers in current scenario. As many new entrants are coming with updated product design & attributes to attract society people. As brand switching is long lasting process in current trend. It is also called as brand jumping with multiple reasons like marketing strategies, money value, expired & outdated technology, improper marketing mix, and lack of good customer services, brand fatigue, improper communication, and new market entrants so on.  This paper helps to understand the various reasons or factors that effecting for brand switching towards other brands. This study aims to identify the various marketing strategies for customer satisfaction and also overcome the brand switching issues.

Keywords:  Brand switching, customer switching, marketing strategies.