Analysis of Referral Marketing Strategies from Peripheral Clinic to Neuíology one of the Leading Multi-speciality Hospital in Coimbatore

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Analysis of Referral Marketing Strategies from Peripheral Clinic to Neuíology one of the Leading Multi-speciality Hospital in Coimbatore

Mrs.Suji U1 , Mr. Ajith K2

1 Assistant professor ,Department of Hospital Administration, Dr.N.G.P. Arts and Science College

2 Student, Department of Hospital Administration, Dr.N.G.P. Arts and Science College

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Abstract - Healthcare Marketing has changed over the centuries ,based on the devlopment of the society andeconomy. Back to 1970's to till date , it plays an important role in growing sustainable and supportive healthcare organisations .The project is entitled to"Analysis on referral Marketing Strategies from peripheral clinics to neurology". The main purpose of the study is to review the eﬀectiveness of referral marketing from peripheral clinics . understand of awareness level among the clinic doctors and public about the neurology treatments and facilities provided in the hospitals .To analysis this we collected referral data in three months if was observed highest reﬀeral case collected in cardiology while lowest case record in neurology.

keywords;Peripheral clinics,referral marketing,awareness,healthcare organisation

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