FACEBOOK ANALYTICS FOR TARGETED MARKETING

FACEBOOK ANALYTICS FOR TARGETED MARKETING

ANTONY RAJ A, Mrs. S R RAMYA

Student, Assistant Professor, Department of Management Studies, Karpagam College of Engineering, Coimbatore – 641032.

1.Abstract:

Facebook analytic provide the data that businesses need to enhance their social media presence. Through its brand pages and the resulting social interactions, Facebook constitutes a sizable percentage of social media marketing for businesses. Digital marketers can leverage the platform’s abundant advertising possibilities to build their brands and generate leads. Compared to other social media platforms, it can be one of the major sources of traffic for the websites of brands and businesses. Facebook marketing is vital to every social media marketing effort due to its extensive capabilities and user base. This study focuses on how well Facebook advertisements work to increase consumers’ propensity to buy. The outcome demonstrates that Facebook is successfully boosting the market values of numerous products and causing a significant shift in consumers’ purchasing intentions.

Keywords : Facebook ,social media, targeted marketing, analytics,brand