Exploring the investors' awareness and decision-making in the context of mutual funds and SIP
Dr. Manisha Kulkarni,
Head of the Department, Master of Business Administration,
Institute of Industrial and Computer Management and Research, Pune
Dr. Jayasri Murali Iyengar,
Associate Professor, Master of Business Administration,
Institute of Industrial and Computer Management and Research, Pune
Mr. Naved Afaque, Alumine, Master of Business Administration,
Institute of Industrial and Computer Management and Research, Pune
Abstract
This research delves into the realm of investor awareness and decision-making within the context of mutual funds and Systematic Investment Plans (SIPs). In an era characterized by financial complexity and a continually evolving array of investment options, there arises an imperative need to comprehend the dynamics that underlie investors' decision-making processes.
Our study is dedicated to unveiling the factors that contribute to investor awareness and the key elements that influence their choices in the realm of mutual fund investments and SIPs. Employing a comprehensive questionnaire, we collect insights from a diverse cohort of investors, with the objective of capturing their levels of knowledge, their preferences, and the extent to which various communication channels impact their investment decisions.
The discoveries arising from this research hold the promise of providing invaluable insights to financial institutions, investment advisors, and policymakers. By gaining a deeper understanding of the investor's perspective, we aim to enhance financial literacy, customize marketing strategies, and refine the dissemination of information pertaining to mutual funds and SIPs. This, in turn, can empower investors to make well-informed decisions, foster responsible investment practices, and contribute to the overall development of the financial market.
Ultimately, our research serves as a bridge, connecting the gap between investor awareness and decision-making within the intricate domain of mutual funds and SIPs, thereby offering a more profound understanding of this critical facet of the financial landscape.
Key words: Investor’s awareness, Decision-making, Mutual funds, Systematic Investment Plan (SIP), Financial literacy, Personal Financial Planning
