ATTRACTING TOURISTS WITH LOCAL FOOD A CASE STUDY ON BELLARY CITY

ATTRACTING TOURISTS WITH LOCAL FOOD A CASE STUDY ON BELLARY CITY

PARIMALA BAI. S, DR. G. P. DINESH

Deportment of Business Administration

Abstract

       Utilizing local food to enhance tourism involves incorporating regional cuisine into marketing strategies to attract tourists and create authentic travel experiences. Local dishes not only provide sustenance but also reflect the cultural heritage and flavors of specific region. By organizing food – themed tourists with unique culinary experiences and encourage exploration of local markets, restaurants, and farms. This approach promotes sustainable tourism by reducing carbon footprints, supporting local economies, and preserving traditional food production methods. Collaboration among tourism boards, local businesses, farmers, and chefs, as well as infrastructure development, are crucial for successful implementation. Overall, leveraging local food as a tourism asset offers numerous benefits, including memorable experiences, sustainability, and economic growth.

Key words: Culinary tourism, Local cuisine, Gastronomic heritage, Food tourism, authentic flavors, Traditional recipes, Food tours.