An Overview on Big Data Analysis in Small and Medium-Sized Enterprises (SMEs)

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An Overview on Big Data Analysis in Small and Medium-Sized Enterprises (SMEs)

Dr. M. Saraswathi - Assistant Professor,

Department of CSE, SCSVMV Deemed to be University, India

Mr. Madhuvarsu Subhash Chandra Manvith, Ms. Dhanikonda Balatripurasundari UG Scholars, SCSVMV Deemed to be University, India

Abstract:

This paper outlines the increasing recognition among Small and Medium-sized Enterprises (SMEs) of Big Data's transformative potential for business growth. It explores how Big Data analysis contributes to informed decision-making, operational efficiency, and competitive advantage within SMEs. By addressing the unique challenges and opportunities for SMEs in adopting Big Data, the paper highlights strategies and technologies to integrate robust data analytics. Ultimately, it aims to guide SMEs in leveraging Big Data to drive innovation, optimize resources, and achieve sustainable growth in today's dynamic business landscape.

Keywords: Enterprise data, Big Data Analytics, Small Business Enterprises(SMEs),Patterns, Guest Socioeconomics, Normal call issues.

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