Evolving Jurisprudence around Consumer Protection vis-à-vis E-commerce Industry: An Analytical Study
OMEGA CHONGTHAM[1]
ABSTRACT
The study aims to focus on the evolving jurisprudence around consumer protection with regard to e-commerce. The author, through this paper, portrays the arising cases relating to e-commerce in India. This paper will be executed through different sub-headings. The study explores how the e-commerce industry's fast-paced technological advancements and commercial practices have affected the ever-changing legal landscape. In order to address the issues presented by the rapidly evolving digital marketplace, the study looks at how consumer protection rules are multidimensional. The need for a coordinated approach and the integration of national regulations with international norms are two important results that point to the need for a cogent and effective framework for safeguarding customers, particularly in international electronic commerce transactions. The paper explores the nuances of data protection concerns and emphasizes how crucial it is to have laws and enforcement systems that effectively handle privacy concerns and lessen the risk to data security in place. It underlines the essential role that online dispute resolution processes play in giving customers easily accessible channels for resolving complaints, and it suggests integrating them into frameworks for consumer protection to increase efficiency. The research highlights the importance of anticipating future difficulties in particular domains like electronic payment methods and emerging technologies, and proactive policymaking appears as a central topic. The importance of making e-commerce platforms responsible for the goods and services provided by independent vendors is also emphasized in the study. It recommends that, in order to safeguard customers and foster trust in the authenticity of online transactions, strict verification procedures and liability frameworks be implemented. It has been determined that digital literacy programs are important for equipping customers with the information and abilities required to use e-commerce sites securely. In order to help businesses, legal professionals, and legislators shape the changing body of knowledge about consumer protection in the ever-changing e-commerce sector, the research offers a thorough and forward-looking analysis.
Keywords: Consumer Protection, E-commerce.
[1] Student, LLM(Corporate and Commercial law)
