FARMER TO CONSUMER E-COMMERCE APPLICATION

FARMER TO CONSUMER E-COMMERCE APPLICATION

Dr. Kavita Wagh , Sanat Ramteke, Chirag Gujar, Yash Mote, Saikiran Kannuri

Department of Information Technology, VPPCOE & VA, University of Mumbai

Abstract — This paper presents an innovative system for Traditional agricultural marketing in developing countries that often traps farmers in low-profit cycles due to exploitative middlemen and limited market access. E-commerce platforms offer a promising solution, allowing farmers to sell directly to consumers, improve their profits, and reach wider markets. This app empowers farmers by connecting them directly to urban consumers, eliminating unnecessary layers and securing better profits. Beyond just sales, the app unlocks a wider market, fostering growth and improved livelihoods. While challenges like digital literacy and logistics exist, the potential benefits are vast. Farmers gain market transparency, diversification options, and potential access to financial services.

Index Terms: Traditional agricultural marketing, Developing countries, Middlemen, E-commerce platforms, Direct-to-consumer sales, Market access, Profit improvement, Urban consumers, Market transparency, Diversification options.