The Influence of social media platforms on the formation and spread of consumer trends

The Influence of social media platforms on the formation and spread of consumer trends

Lavish Chauhan

School of Business, Galgotias University, Greater Noida, India

Abstract:
Social media platforms are becoming essential for determining customer trends and behaviour in a variety of businesses. The impact of social media on the development and propagation of consumer trends is examined in this study paper. This article attempts to shed light on the dynamics of contemporary consumerism and its interaction with digital media by investigating the ways in which social media platforms affect consumer behaviour, as well as the function of influencers and algorithms. This study examines the mechanisms via which social media influences consumer behaviour, identifies important elements driving trend development, and evaluates the impact of social media on various industries by utilizing a mixed-methods approach that combines qualitative and quantitative analysis.

This study attempts to give a thorough grasp of how social media shapes modern consumer trends through case studies and surveys.

This study examines the complex effects of social media on consumer behaviour and trend creation using a mixed-methods methodology. While quantitative research looks at the statistical relevance of these elements in influencing consumption patterns and purchasing decisions, qualitative analysis investigates the impact of social influence, content virality, and user involvement in driving trends. The research's conclusions provide insightful information to companies, marketers, and legislators that want to use social media to better understand and influence customer behaviour. This thesis adds to a better understanding of the modern consumer landscape by thoroughly examining the impact of social media on trend formation and spread. It also offers helpful suggestions for modifying marketing tactics to accommodate changing consumer preferences in the digital era.