CUSTOMER SATISFACTION AND CUSTOMER LOYALTY AT JAYASHREE TEXTILES

CUSTOMER SATISFACTION AND CUSTOMER LOYALTY AT JAYASHREE TEXTILES

UNDER THE GUIDANCE OF Prof.

DR. ANSHU GOEL

Submitted By AVISHEK KUMAR RAI

Enrolment Number:- 22042010943

MBA 2022-2024

SCHOOL OF BUSINESS GALGOTIAS UNIVERSITY

ABSTRACT

In this globalised and intensely competitive world, it is very necessary to retain existing customers. Thus customer loyalty has become need of any manufacturing industry. But to gain customer loyalty, it is necessary for the organizations to know about the factors which are influencing customer loyalty. So, the aim of this research is to explore the factors which influence customer loyalty and customer satisfaction at Jayashree Textiles. The factors which are influencing customer loyalty are product quality, customer support, product pricing, overall customer experience, consumer spending, information exposure, etc. To achieve the aim of the research, first those factors were being explored by using existing literature.

Customer satisfaction and customer loyalty are important in the textile industry because they can help businesses differentiate themselves from competitors and improve their business strategies. Customer satisfaction can help businesses understand how their customers perceive their products, services, and overall shopping experience. Customer loyalty can help businesses build long – lasting relationships with their customers, increase revenue, and reduce customer acquisition costs.