AN ANALYSIS OF INDIAN SOCIAL MEDIA MARKETING

AN ANALYSIS OF INDIAN SOCIAL MEDIA MARKETING

UNDER THE GUIDANCE OF DR. MATHEW K THOMAS

Submitted By AKASH MISHRA

SCHOOL OF BUSINESS GALGOTIAS UNIVERSITY

Abstract

"Social media marketing" is the process by which a company promotes its website or goods using different social media sites. Marketers in India are moving quickly to seize the "new normal" opportunity. Social media has given companies a new channel to communicate with their target audience, allowing them to bypass traditional advertising middlemen and achieve unprecedented levels of success. To this day, most Indian marketers rank expanding their consumer base as their number one objective. Social media, email, and search engine marketing were the three most effective online investment channels in 2011, according to well-known Indian marketers. Half of all successful marketers think it's critical to mix social media with email marketing. This is why nearly every business on the planet is investigating social media marketing tactics. More important than "sending the message out" is the slogan "start engaging with customers" that now dominates contemporary advertising. Within consumer internet communities, "listening posts" and "dialogue hubs" are replacing the old "batch and blast" marketing role. Marketers are shifting from discrete, pure-play platforms to more integrated multi-channel strategies in order to fulfill the demands of modern customers across all devices and channels. Marketing professionals in India are making extensive use of a wide variety of platforms and technologies, including email, SMS, and social media. With the help of data on consumers' attitudes toward brand management on social media, this article will take a look at the present and future of social media marketing in India, as well as discuss its possibilities.

Keywords:- Social Media , Marketing ,