SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOUR

SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOUR

Vikram Kumar

  Prof. Dr. Subrato Ganguly

Galgotias University

ABSTRACT

The think about  the complex intuitive that exist between social media influencers and shopper behavior in the present day advanced world, highlighting the imperative part that influencers play in impacting client inclinations, buying choices, and sees of brands. The inquire about looks at how influencers influence buyer conduct utilizing a mixed-methods approach that incorporates studies, interviews, and quantitative examination of social media engagement measurements. It emphasizes relatability, believe, and realness as significant components in building connections between influencers and their adherents. The victory characteristics of influencer showcasing campaigns, moral issues counting straightforwardness and genuineness, the maintainability of influencer showcasing in the confront of changing social media patterns, and the plausibility of influencer weakness are a few of the major subjects that were inspected. This think about includes to the body of information as of now in presence, which makes a difference marketers, businesses, and governments explore the ever-changing world of advanced showcasing in the twenty-first century.

Keywords: Influencer weakness, Advanced showcasing, Social media engagement measurements, Influencer promoting campaigns, Buyer behavior, Social media influencers