Museums in Jaipur: A Marketing Strategy to Promote Travel and Tourism in Rajasthan

Museums in Jaipur: A Marketing Strategy to Promote Travel and Tourism in Rajasthan

Mr. Prakhar Trivedi (Assistant professor AXIS Colleges)

Prof. (Dr Poonam Vij (Principal Kanpur Vidya Mandir PG college)

Mr. Ashutosh Singh (Assistant Professor Jagran college of Art, Science And commerce)

Abstract: India is an ancient country having a rich cultural heritage with many extremely beautiful and precious monuments. There are many museums in India from which we get the idea about the living patterns or the lifestyle of the kings and kingdoms. India is home to over more than 1,000 museums representing the rich and diverse blend of the cultural, religious, and scientific achievements that our civilisation has witnessed over the years. And preserving this great heritage the Maharajas of India have Played significant role, some changed their palaces into the museums where they are showcasing the cultural and other lifestyle of the era, and some donated the precious paintings, utensils, and other things to showcased them for public. Museums also Played a vital role in communicating the different aspects of Cultural heritage. This Research paper focuses on the strategies used by the Government of Rajasthan for preserving the cultural heritage, and promoting the tourism in Rajasthan by which the economy of state can rise, which could lead to help the downtrodden areas in Rajasthan.

Key words: Maharajas, Museums, India, Cultural Heritage, Economy, Government, Rajasthan