Analysis of Research in Maruti Suzuki Consumer Satisfaction in Nagpur City

Analysis of Research in Maruti Suzuki Consumer Satisfaction in Nagpur City

Author –Pranay Tembhare

Co-Author–Swati p.Doye

Co-Author -Disha Chourasia

Aakar Institute of Management and Research Studies Nagpur

Department Of Bachelor Of Business Administration In Marketing,RTMUNUniversity,Nagpur, India

ABSTRACT

This paper analyzes the research conducted on the consumer satisfaction of Maruti Suzuki in NagpurCity. Thestudy investigates the factors influencing consumer satisfaction and the relationship between these factors andconsumer satisfaction. The research was conducted through a survey of 500 Maruti Suzuki car owners inNagpur City. The results of the study reveal that the quality of the car, the performance of the car, and the after-sales service are the most critical factors influencing consumer satisfaction. The study also found that consumersatisfactionhasapositiveandsignificantrelationshipwithbrandloyaltyandword-of-mouthrecommendations. The findings of this study provide valuable insights into the factors influencing consumersatisfaction of Maruti Suzuki in Nagpur City and offer recommendations for the company toimprove customersatisfaction.

Keywords:ConsumerSatisfaction,MarutiSuzuki,NagpurCity,Quality,After-SalesService,BrandLoyalty.