An Exploratory Study on Evaluating the efficiency of Strategic Innovation in the Indian EdTech Landscape

An Exploratory Study on Evaluating the efficiency of Strategic Innovation in the Indian EdTech Landscape

Chirag Kharbanda

Under the guidance of Dr. Anabel Benjamin Bara

Faculty of Management Studies

University of Delhi

Delhi – 110007

Introduction

The Emergence of the Indian EdTech Landscape

India's educational technology (EdTech) sector has emerged as a transformative force, reshaping the traditional educational ecosystem through the integration of digital solutions. This sector's growth has been fuelled by several factors, including increased internet penetration, the affordability of smartphones, and the ever-rising demand for quality education that transcends geographical, socio-economic, and infrastructural limitations. According to a report by RedSeer Consulting, the Indian EdTech industry is poised to grow from $2.8 billion in 2020 to a staggering $10.4 billion by 2025. This trajectory has been further catalysed by the COVID-19 pandemic, which forced educational institutions to shift to online learning platforms, solidifying EdTech’s role in India's educational future.

The Indian EdTech sector comprises more than 5,500 startups, with key players like Byju’s, Unacademy, and Vedantu leading the charge. These companies are pioneering new approaches to learning, blending technology with pedagogy to deliver personalized, interactive, and flexible educational experiences. However, the rapid expansion of this sector has also brought forward key challenges concerning sustainability, scalability, and inclusion. This has necessitated a strategic approach to innovation that goes beyond mere product development and delves into redefining business models, customer engagement strategies, and long-term educational outcomes.