Digital Payment System: Impact on Consumer Purchasing Behavior

Digital Payment System: Impact on Consumer Purchasing Behavior

Mr. Dhanush.N.

Student-1DA22BA013, Dept. of MBA, Dr. Ambedkar Institute of Technology, Bengaluru.

Abstract

This study explores the impact of digital payment systems on consumer purchasing behavior in India, where traditional cash transactions remain predominant despite the growing prevalence of electronic payment methods. As digital payments offer a convenient and secure alternative, understanding their influence on consumer habits is essential for businesses and policymakers alike. The research aims to assess consumer awareness and usage of digital payment systems, evaluate attitudes toward these methods, and analyze their significance in traditional commerce.

The study addresses existing challenges, particularly the knowledge gap and security concerns surrounding digital payments. By conducting surveys, the research investigates the relationship between education, income levels, and the frequency of digital payment usage. The hypotheses suggest that higher education levels correlate positively with the use of digital payment systems, and there is a significant relationship between income and purchasing behaviors involving electronic transactions.

Existing literature indicates a general acceptance of digital payments among Indian consumers, yet highlights significant barriers, such as cybercrime and a lack of security awareness. This study aims to fill the research gap by providing empirical data on how digital payment systems influence consumer spending habits, ultimately contributing to the discourse on financial inclusion and economic growth in India. The findings will serve as a valuable resource for fintech companies, policymakers, and educators aiming to foster a more cashless society.

Keywords: Digital payment system, Consumer purchasing behaviour, Traditional cash transactions, Consumer awareness & attitudes.