A Study on Consumer Perception and Satisfaction with Aavin Dairy Products

A Study on Consumer Perception and Satisfaction with Aavin Dairy Products

Devipriya N

M.Kumarasamy College of Engineering,Karur

devipriya.n091@gmail.com

Dr. K. Rajesh Kumar

HoD, Department of Management Studies.

Abstract:

This study explores consumer perception and satisfaction with Aavin Dairy products, a leading brand in the Indian dairy industry. It aims to assess factors influencing customer choices, including product quality, pricing, availability, and brand reputation. Through a survey of 300 consumers, the research identifies key determinants of satisfaction, such as taste, freshness, and packaging. The findings reveal a generally positive perception of Aavin products, with high satisfaction levels regarding product quality and affordability. However, some consumers express concerns about packaging and product variety. The study also highlights the importance of trust in the brand, which significantly impacts repeat purchases. Understanding consumer preferences and areas for improvement can help Aavin enhance its market positioning and customer loyalty. The study contributes valuable insights for businesses in the dairy sector to refine their product offerings and marketing strategies.

Keywords: Consumer perception, satisfaction, product quality, pricing, brand reputation, customer loyalty, dairy sector.