Evaluating Marketing Strategies and Promotional Activities of Pizza-Square Cloud Kitchen: A Comparative Study of Local and Established Pizza Brands






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Evaluating Marketing Strategies and Promotional Activities of Pizza-Square Cloud Kitchen: A Comparative Study of Local and Established Pizza Brands

Shivank Raj

Abstract

This research examines the marketing strategies and promotional activities employed by Pizza-Square, a cloud kitchen operating in Delhi, to analyze its performance and strategic effectiveness compared to established pizza brands like Domino's and Pizza Hut. Employing a mixed-methods approach, this study incorporates quantitative sales data analysis and qualitative insights from surveys and interviews with customers and staff. The study explores how Pizza-Square’s use of flyers, pamphlets, and digital platforms has influenced brand awareness and customer retention, especially during challenging periods like the COVID-19 pandemic. Findings offer actionable recommendations to strengthen cloud kitchens’ market presence through optimized marketing strategies.

Keywords

Cloud Kitchen, Marketing Strategies, Business Informatics, Digital Transformation, Comparative Analysis

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