Customer Perception towards Green Consumer Durables

Customer Perception towards Green Consumer Durables

1.               Dr.V. Vincy, Assistant Professor,

Nanjil Catholic College of Arts & Science, kaliyakkavilai,

2.               Dr. P. Jasmine Bino, Assistant professor,

Nanjil Catholic College of Arts & Science, Kaliyakkavilai

3.               Dr.G..Rajesh Babu, Assistant Professor

Nanjil Catholic College of Arts & Science, Kaliyakkavilai

Abstract

            Green marketing is developing and selling environmental friendly products or services. As consumers become more conscious about the environment, therefore the increase in demand to brand is also converted to eco-friendly. As society becomes more concerned with the natural environment, both consumers and companies have started to pay more attention in behaviour modification and in thinking about the consequences of their actions or activities which would have an adverse effect on the environment. So most of the companies have taken green marketing as a business strategy.

Key words: Green Marketing, Green marketing strategies, consumer behaviour, sustainable environment.