A Study of E-Commerce Industry in India

A Study of E-Commerce Industry in India

Jagpal Singh Khalsa, Ridima Jaiswal, Kishan Bansal, Akshad Datir

ABSTRACT

E-commerce is the buying and selling of goods and services, or the transmission of funds or data through electronic networks (mainly on the Internet). These transactions take place in the form of B2B (business to business), B2C (business to consumer), consumer to consumer or consumer to business. E-commerce provides consumers with multiple benefits to the consumers in the form of availability of goods at a lower cost; it provides a wider range of choices and saves time. Nowadays, Electronic commerce or the E-commerce market in India has experienced tremendous growth. This research aims to determine and examine the factors responsible for the booming industry of E-commerce in India and suggests strategies for accelerating the development of the E-commerce industry. This research paper identifies the emerging business sectors, patterns, and impact of COVID – 19 on the industry. The analysis showed that the concentration to date has just been on the demand side of the E-commerce sector to increase demand. With an extraordinary accomplishment towards that side of the industry, the paper talks about the need to emphasize the sector's supply side.

Keywords: E-commerce, internet transactions, Flipkart, sales penetration, COVID-19, Future of E-commerce.