The Role of Content Marketing in Strengthening Brand Awareness

The Role of Content Marketing in Strengthening Brand Awareness

     DR. N.DEEPA                                                                         T.M. LOGU

Associate Professor                                                                        Student

Department of Computer Science,                                            Department of B.com IT,

Dr. N.G.P Arts and Science College                          Dr. N.G.P Arts and Science College

ABSTRACT

Content marketing has emerged as a powerful tool for modern businesses to build and strengthen brand awareness. By creating and sharing valuable, relevant, and engaging content, brands can establish meaningful connections with their target audience, enhance visibility, and cultivate trust. This project explores the strategic role of content marketing in fostering brand awareness by examining its principles, techniques, and impact. Through a comprehensive analysis of case studies and industry practices, the study highlights how content marketing enhances brand identity, improves customer engagement, and drives loyalty. Key strategies such as storytelling, audience segmentation, search engine optimization, and social media integration are examined to showcase their effectiveness in achieving brand recognition. This work aims to provide valuable insights for businesses, marketers, and researchers seeking to understand and implement effective content marketing strategies for brand growth.

Keywords: Brand identity, Content strategy, Storytelling, Audience engagement