Impact of Brand Positioning on Consumer Trust in Startups: Insights from Crickbug PVT LTD

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Impact of Brand Positioning on Consumer Trust in Startups: Insights from Crickbug Pvt Ltd

Sarthak Verma

(Student, Amity Business School, Amity University, Lucknow, Uttar Pradesh)

Dr. Ashish Chandra

(Assistant Professor, Amity Business School, Amity University, Lucknow, Uttar Pradesh)

Amity University Lucknow Campus Amity Business School

Abstract Brand positioning is a fundamental aspect of marketing that significantly influences consumer trust, particularly in startups striving to establish credibility in competitive markets. This research paper examines how strategic brand positioning affects consumer trust, using Crickbug Pvt Ltd as a case study. The study explores key branding elements such as identity, transparency, consistency, and customer-centric approaches that contribute to consumer confidence in emerging businesses. The findings offer valuable insights into the relationship between brand positioning and trust-building mechanisms, providing a framework for startups to enhance their market presence and credibility.

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