Exploring Influence of Social Media on Corporate Social Responsibility

Exploring Influence of Social Media on Corporate Social Responsibility.

PRACHI (p rachimalik967@gmail.com ) POONAM (p oonammaurya2005@gmail.com )

ABSTRACT: This research paper highlights the development of Corporate Social Responsibility (CSR) has been greatly impacted by social media, which has turned it from a simple commercial idea into a crucial component of corporate identity. Businesses use social media to incorporate ethical, environmental, and social concerns into their business plans as customer expectations for accountability and openness grow. This study examines how social media affects corporate social responsibility from an effect-based, operational, and motivational standpoint. this further shows that social media motivates corporate social responsibility (CSR) by influencing brand perception, controlling public opinion, offering interactive rewards, and acting as an open channel of communication. Operationally, it strengthens brand reputation management, improves communication tactics, and disseminates information more effectively, all of which improve CSR implementation. Improved business reputation, and improved customer perception are some of the ways that corporate social responsibility (CSR) affects social media. This research focuses on the transparency that social media provides is among its most important advantages for CSR. Businesses may communicate directly with customers, share data, and display real-time progress—all of which promote responsibility and trust. When properly conveyed, the continuous nature of CSR initiatives enhances business credibility.

KEY WORDS: social Media, corporate social responsibility, business, customer, communication.