A Study on Retailers Perception Towards Cold Beverages with Reference to Coimbatore City
Shakethya. P.R
Department of Management Studies
Dr. N.G.P Arts and Science College
Under the Guidance of
Dr. M. Sathana priya
Assistant Professor
Department of Management Studies
Dr. N.G.P Arts and Science College
Coimbatore
ABSTRACT
In the present study, the impact on retailer preference of Beverages and factor determining the retailer preference is studied. The study on retailer preference was necessary; there are many Beverages brands available in the market such as Coca cola, Pepsi, Sprite, Mountain Dew, 7up.
In current scenario, where the competition is tough, retailer choose brand according to their preference. Even though traditional and homemade drinks will always remain popular, packaged beverages are gaining attraction with Indian retailers who are frequently reaching for their more convenient to consume Beverages.
The objective of the research is to study the retailer preference towards Beverages. The research design used in this survey is descriptive in nature. A questionnaire was designed and distributed to people in Coimbatore District.
The samples are collected from respondents. It is collected from retailers. Most of the respondents are Retailers. Most of the respondents are from Under Graduate. Among respondents, majority of the respondents from Urban areas. Compared to both male and female, majority of the retailers are male.
Most of the respondents expecting the manufacturer to improve the quality of the beverages. The tools used for the analysis is simple percentage. The analysis of the simple percentage is inducing factors, preference, and pricing are done. The overall result of the survey is among respondents most of the respondents preferred Coca cola.
KEY WORDS
Retailer preference – Beverages – Brand choice – Consumer behaviour - Beverages quality
