STUDY ON WORKING CAPITAL MANAGEMENT RELIANCE RETAIL LIMITED

STUDY ON WORKING CAPITAL MANAGEMENT RELIANCE RETAIL LIMITED

I. PRETHEESH, DR. R. THAMILSELVAN

1. Research student school of Management studies, Sathyabama institute of science and Technology Chennai, Tamil Nadu.

2.   Research Guide and professor school of Management studies Sathyabama Institute of science and Technology, Chennai, Tamil Nadu.

ABSTRACT
Reliance Retail Limited, a subsidiary of Reliance Industries Limited, is India’s largest and fastest-growing retailer, with a diversified presence across grocery, fashion and lifestyle, electronics, pharma, and e-commerce sectors. Established in 2006, the company has played a pivotal role in transforming India's retail landscape by leveraging its extensive supply chain, technological innovation, and customer-centric approach. Through strategic acquisitions, omnichannel retailing, and the expansion of private labels, Reliance Retail has established a robust pan-India footprint. Its integration of digital commerce through platforms like JioMart, alongside partnerships with global brands, positions it as a major player in both offline and online retail ecosystems. The company’s aggressive scaling, inclusive growth model, and alignment with the broader vision of a digitally enabled India have contributed to its dominance in the sector. This paper/study (if applicable) analyzes Reliance Retail’s business model, market strategies, growth trajectory, and future outlook in the context of the Indian and global retail environment.

Keywords: Reliance Retail, Indian retail sector, Retail business model, JioMart, Strategic acquisitions, Supply chain management, Digital transformation, Retail innovation, E-commerce in India, Retail expansion .