A Study on Farmers Preferences and Usage Patterns of Herbicides in Barshitakli Taluka.
AUTHOR DETAILS
Author 1:
Saurabh Vinayak Nikole
MBA Student, Marketing / Human Resource Management
Department of Master of Business Administration
Institution Name: P. R. Pote Patil College of Engineering & Management, Amravati
Email ID: nikolesaurabh67@gmail.com
Author 2:
Prof. F. K. Thomas
Assistant Professor
Department of Master of Business Administration
Institution Name: P. R. Pote Patil College of Engineering & Management, Amravati
Email ID: florence.thomas09@gmail.com
ABSTRACT
Due to growing weed resistance, labour shortages, and the need to increase crop productivity, the use of herbicides has become an essential part of contemporary agricultural practices. Improving product efficacy, marketing tactics, and sustainable agricultural development all depend on an understanding of farmers preferences, awareness, and usage patterns. The purpose of this study, "A Study on Farmers Preferences and Usage Patterns of Herbicides in Barshitakli Taluka," is to investigate the variables affecting farmers satisfaction levels, usage patterns, and decisions to buy herbicides.
For the study, a quantitative and descriptive research design was used. A structured questionnaire was used to gather primary data from 100 farmers in Barshitakli Taluka, while journals, reports, and published research were the sources of secondary data. Data analysis was done using statistical tools like percentage analysis, tables, charts, and graphical representations.
The results show that product effectiveness, price, dealer recommendations, brand reputation, and peer influence all have a big impact on farmers purchasing decisions. While satisfaction levels were higher for well-known brands, awareness of dosage and safety precautions was moderate. Herbicide producers, agricultural marketers, legislators, and extension organizations can all benefit from the study's insightful conclusions. It supports well-informed managerial decision-making in agribusiness marketing and adds to scholarly literature by providing localized evidence on herbicide consumption behaviour.
Keywords: Farmers Buying Behaviour, Herbicides, Awareness, Usage Pattern, Barshitakli Taluka
