A Comparative Analysis of Linkedin and Traditional Networking in Securing Student Internship and Employment.
Shreya.V.Dhote
Dr – N.G. Gupta
Author 1 - Shreya .V. Dhote ( Department Of Business Administration, SIPNA C.O.E.T. Amravati , Maharashtra, India.)
Author 2 – Dr. Shardha. Chaurasiya. (Department Of Business Administration, SIPNA C.O.E.T. Amravati , Maharashtra, India.)
· Abstract
In today’s competitive job market, networking plays a crucial role in securing internships and employment opportunities, especially for students and fresh graduates. With the rapid digitalization of recruitment processes, professional networking platforms like LinkedIn have emerged as powerful alternatives to traditional networking methods such as campus placements, personal references, career fairs, and alumni connections. This research paper aims to comparatively analyze the effectiveness of LinkedIn networking and traditional networking in helping students secure internships and employment. The study adopts a descriptive research design using primary data collected through structured questionnaires from students pursuing higher education. The findings indicate that LinkedIn provides wider reach, faster communication, and greater exposure to recruiters, while traditional networking offers trust-based referrals and personalized guidance. The study concludes that a blended approach combining both networking methods yields better career outcomes for students. In today’s competitive job market, students increasingly rely on both digital platforms and conventional methods to secure internships and employment opportunities. LinkedIn has emerged as a dominant professional networking platform, while traditional networking methods such as campus placements, referrals, career fairs, and personal contacts continue to play a significant role. This study aims to comparatively analyze the effectiveness of LinkedIn and traditional networking in securing internships and employment for students. The research is based on primary data collected through a structured questionnaire administered to undergraduate and postgraduate students, along with secondary data from journals, reports, and online sources. Statistical tools such as percentage analysis and hypothesis testing were used for data interpretation. The findings reveal that LinkedIn provides wider exposure, faster communication, and better access to recruiters, whereas traditional networking offers trust-based connections and structured placement opportunities. The study concludes that a hybrid approach combining LinkedIn and traditional networking yields better career outcomes for students.
· Keywords
LinkedIn, Traditional Networking, Internships, Employment, Students, Digital Networking.
