A Comparative Study of Competitive Benchmarking Among Selected Retail Stores in Nagpur City Using Marketing Analytics Tools
Author
Shreya Gajanan Mhaske
Student (MBA Second Year, Department of Business Administration)
Sipna College of Engineering & Technology, Amravati.
Email ID: shreyamhaske69@gmail.com
Abstract
The retail landscape in India is witnessing a paradigm shift, particularly in Tier-II cities like Nagpur, where organized retail formats are rapidly challenging traditional market structures. This study presents a comparative analysis of competitive benchmarking among five prominent retail stores: D-Mart, Purushottam Super Bazar, Bapat Supermarket, Punam Super Market, and Pagariya Mart. The primary objective is to evaluate their performance across critical parameters—pricing strategies, product variety, store layout, and customer satisfaction—by integrating marketing analytical perspectives with traditional benchmarking frameworks.
Adopting a descriptive research design, primary data was collected from 100 respondents through a structured questionnaire using a convenience sampling method. The data was analyzed using percentage analysis, comparative ranking, and SWOT frameworks. The findings reveal a distinct market bifurcation: while national chains like D-Mart hold a significant lead in price competitiveness and inventory depth, local players like Purushottam Super Bazar and Bapat Supermarket retain a competitive edge through superior personalized service, billing speed, and community trust. However, the study identifies a critical gap in the adoption of marketing analytics among local retailers compared to their national counterparts. The research concludes that to sustain growth in a saturated market, local retailers must transition from intuitive management to data-driven decision-making. These insights provide strategic value for retail managers aiming to optimize operational efficiency and enhance customer loyalty in a competitive urban market.
Keywords: Competitive Benchmarking, Marketing Analytics, Retail Performance, Customer Satisfaction, Nagpur City, Organized Retail.
